Dive deep into why content repurposing matters if you are a creator, how others do it, and how you can do it too.
Do not index
Do not index
Most creators think the way creating content works is by posting one new, original idea every day.
That’s wrong, and it only leads to burnout.
Here's what top creators do instead: say the same thing, but in 1,000 different ways.
Creating new content every day it's just the way we think it's supposed to be, but the truth is, there's a better way.
One that every successful creator follows without exception:
Content Repurposing (or content recycling) consists in re-using your old content and adapting it to new formats so you expand its reach.
In today's article, we'll dive deep into why it matters, how some top creators do it, and how you can too.
Why should you repurpose your content?
Content repurposing has many advantages, but these are the main ones:
#1 - You save time
Can you imagine how exhausting it would be to write/film a new original piece of content daily? If you have tried, you know how tough it can be.
Instead of stressing about creating brand-new content all the time, you can take your old stuff and give it a fun makeover. Sprinkle in some new information, change up the format, and boom! Your content stays relevant and interesting for way longer.
And in half the time it would take you if you were creating it from scratch.
#2 - You reach a wider audience
Repurposing content within the same platform is a great way for your new audience members to discover it. They have yet to see your content, so there's no harm!
And when you repurpose across different platforms, you're saving yourself from the exhausting task of creating fresh content from scratch. Instead, you're just tweaking what you already have to fit a different format.
#3 - You establish Authority
Repeating the same core ideas all the time is the best way to build authority. By focusing on one concept, you become known for that specific thing.
So, please don't shy away from repeating your key ideas because it's the most effective path to building authority and credibility.
As you have seen, there are two ways of content repurposing: cross-platform and on the same platform.
For cross-platform content, most creators post it at the same time on different platforms. There’s always some audience overlap between these platforms, but I have yet to hear any backlash for creators that do so.
For same platform repurposing, you would be wise to space out your repurposed content by a few weeks. At least 1 month is advisable, but if possible, your goal should be to space it out by 3, 6, or even 12 months.
The big question is: won’t people notice?
Social media content has a short lifespan.
Your content won't be seen by most of your audience anyway. Those who do, won’t likely remember it. And all your new followers haven’t even seen it yet!
So there’s no reason not to repurpose your content
As Justin Welsh says: “Nobody remembers your content like you remember your content.”
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