About The Steal Club
Hey fellow thief!
My name is Alex Llull, and I'm the writer behind The Steal Club.
I know what you are thinking, "stealing? What's this all about?"
At first, hearing the word Steal might sound strange, especially in the creative context but bear with me, there's a good reason.
Let me tell you what The Steal Club is about and how it came to be, and it will make sense.
About The Steal Club in 1 minute and 44 seconds
I worked in advertising for about five years before becoming a creator.
Then, in January 2020, I moved from the agency I was working to a bigger, international one.
You know, those with fancy offices in places like Singapur, New York, and Madrid (where I was based).
The problem was the timing.
The pandemic happened 3 months after switching jobs, so my bosses decided to close the regional office where I was working.
Around 60 people got fired.
I was one of them.
Suddenly, I found myself with plenty of time on my hands.
And what does one do in that case?
Scroll social media.
Luckily, TikTok wasn't popular back then, or you probably wouldn't be reading this.
During my, let's call it, "research" period on social media, I realized something.
People were building projects, brands, and businesses there by sharing what they knew about a particular topic.
Now I know this is "personal branding," but I didn't know that was a thing at the time!
So I thought, "Hey, I have some experience in digital marketing and content. And I have a TON of free time on my hands. So maybe I should do something about it."
That's how I turned to Twitter and started sharing everything I had ever learned.
However, despite my initial efforts, I struggled A LOT.
My content wasn't getting any engagement, traction, or followers.
The frustration increased as I saw others who started simultaneously grow faster.
So I put my analysis hat on (something I took from my agency days) and went deep into figuring out what they were doing that I wasn't.
And that's when it clicked.
My problem before was that I saw these people as competition.
But they were not.
They were an inspiration.
They cracked the code, and I hadn't.
So I could actually go see what they were doing and STEAL it.
As a result, things finally started falling into place.
Hey fellow thief!
My name is Alex Llull, and I'm the writer behind The Steal Club.
I know what you are thinking, "stealing? What's this all about?"
At first, hearing the word Steal might sound strange, especially in the creative context but bear with me, there's a good reason.
Let me tell you what The Steal Club is about and how it came to be, and it will make sense.
About The Steal Club in 1 minute and 44 seconds
I worked in advertising for about five years before becoming a creator.
Then, in January 2020, I moved from the agency I was working to a bigger, international one.
You know, those with fancy offices in places like Singapur, New York, and Madrid (where I was based).
The problem was the timing.
The pandemic happened 3 months after switching jobs, so my bosses decided to close the regional office where I was working.
Around 60 people got fired.
I was one of them.
Suddenly, I found myself with plenty of time on my hands.
And what does one do in that case?
Scroll social media.
Luckily, TikTok wasn't popular back then, or you probably wouldn't be reading this.
During my, let's call it, "research" period on social media, I realized something.
People were building projects, brands, and businesses there by sharing what they knew about a particular topic.
Now I know this is "personal branding," but I didn't know that was a thing at the time!
So I thought, "Hey, I have some experience in digital marketing and content. And I have a TON of free time on my hands. So maybe I should do something about it."
That's how I turned to Twitter and started sharing everything I had ever learned.
However, despite my initial efforts, I struggled A LOT.
My content wasn't getting any engagement, traction, or followers.
The frustration increased as I saw others who started simultaneously grow faster.
So I put my analysis hat on (something I took from my agency days) and went deep into figuring out what they were doing that I wasn't.
And that's when it clicked.
My problem before was that I saw these people as competition.
But they were not.
They were an inspiration.
They cracked the code, and I hadn't.
So I could actually go see what they were doing and STEAL it.
As a result, things finally started falling into place.
Hey fellow thief!
My name is Alex Llull, and I'm the writer behind The Steal Club.
I know what you are thinking, "stealing? What's this all about?"
At first, hearing the word Steal might sound strange, especially in the creative context but bear with me, there's a good reason.
Let me tell you what The Steal Club is about and how it came to be, and it will make sense.
About The Steal Club in 1 minute and 44 seconds
I worked in advertising for about five years before becoming a creator.
Then, in January 2020, I moved from the agency I was working to a bigger, international one.
You know, those with fancy offices in places like Singapur, New York, and Madrid (where I was based).
The problem was the timing.
The pandemic happened 3 months after switching jobs, so my bosses decided to close the regional office where I was working.
Around 60 people got fired.
I was one of them.
Suddenly, I found myself with plenty of time on my hands.
And what does one do in that case?
Scroll social media.
Luckily, TikTok wasn't popular back then, or you probably wouldn't be reading this.
During my, let's call it, "research" period on social media, I realized something.
People were building projects, brands, and businesses there by sharing what they knew about a particular topic.
Now I know this is "personal branding," but I didn't know that was a thing at the time!
So I thought, "Hey, I have some experience in digital marketing and content. And I have a TON of free time on my hands. So maybe I should do something about it."
That's how I turned to Twitter and started sharing everything I had ever learned.
However, despite my initial efforts, I struggled A LOT.
My content wasn't getting any engagement, traction, or followers.
The frustration increased as I saw others who started simultaneously grow faster.
So I put my analysis hat on (something I took from my agency days) and went deep into figuring out what they were doing that I wasn't.
And that's when it clicked.
My problem before was that I saw these people as competition.
But they were not.
They were an inspiration.
They cracked the code, and I hadn't.
So I could actually go see what they were doing and STEAL it.
As a result, things finally started falling into place.
During this time, I was also reading the book "Steal Like An Artist," which resonated with me deeply.
So I combined this idea of "borrowing" ideas from others with the Stealing theme (because it sounded cool, I won't deny it).
And that's how The Steal Club was born.
About Me
Born and raised in Mallorca, Spain, now living in Madrid.
I love basketball, reading, gaming, and walking with Moca, my pup.
My goal is to help as many creators and entrepreneurs as possible grow their audience and revenue.
