Adapt your copy to current events
Free
![](https://framerusercontent.com/images/Zyi8T2GwCWFCn4cBwWFRr8uNJ8E.png)
Content Creation
![](https://framerusercontent.com/images/ManLDIKeq4PuCzjeF1vxfp3bkw.png)
Digital Product
The Tactic
This tip is all about adapting your copy to current events in your niche and/or the world.
This works because it goes one layer deep into your copy's connection with the reader.
Two examples from Dan Koe:
![](https://framerusercontent.com/images/S8KBuT382GwcnMlYX95pGd13g.png)
We are in a recession. This means some people will lose their jobs.
Dan directly tackles that huge objection with the underlined sentence above.
A potential problem (people not buying digital products because we are in a recession) becomes a sales opportunity (get this recession-proof skill now).
Another example, this time with AI:
![](https://framerusercontent.com/images/bq472c3zm7ZbgnzluIkr64s5rfA.png)
Everyone worries AI will replace them.
Dan capitalizes on this audience fear by offering another of his products as “AI-Proof.”
I bet it’s really working for him.
🕵️♂️ How to steal it?
Tweak your product/service messaging and copy to the current state of things.
You don’t need to go all in, but including a simple mention could take you a long way.
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