Ask constrained questions


Content Creation

Social Media

The Tactic

Asking questions on social media is one of the easiest ways to engineer engagement.

The problem is that most creators do it the wrong way.

Responding to open-ended questions like "Why do you write online?" is hard. People scrolling on social media are usually not in the mood to take 2 minutes to type a thoughtful reply.

However, if you put some constraints like Jay did here...

"In 5 words or less" feels much more doable.

That constraint you set for your audience will likely get them to act on your question.

🕵️‍♂️ How to Steal it?

Next time you want to ask a question on social, add some constraint to it:

  • Reply in one word

  • In X words or less

  • Reply with an emoji

Have fun with it!

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