Incentivize email replies with games


Content Creation


The Tactic

Getting replies to your email is always important for deliverability reasons and to encourage audience engagement and open conversations.

But getting those replies is not that easy. Unless you play games, that is.

While reading The Milk Road, a crypto-focused newsletter, I came across this Fill-in-the-blank Trivia 👇

Another newsletter that often does this is The Generalist, where they add a riddle at the end of each email👇

These types of trivia or question games are a really easy-to-implement way to get more email replies.

You can do it just for fun or, like the Milk Road, offer a prize to those who reply.

The best part? This is absolutely translatable to any social platform.

🕵️‍♂️ How to steal it?

Play games with your audience in a dedicated section of your newsletter.

A fill-in-the-blank trivia or a "reply with one-word" question is perfect for this.

You should make the game relate to the overall theme of your newsletter; otherwise, it may seem like engagement bait.

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