Gate your social content to drive more conversions


Audience Growth


The Tactic

The folks at upwardnews do a great job redirecting their followers to email.

Here are a few examples 👇

1) Showcasing how you get "more" on email vs Instagram on their carousels

This slide comes after an entire carousel full of content.

2) Gating the content and getting people to engage to get the link

It's a perfect example of how to hook people and redirect them to your email.

The best part is that they make it super easy to join.

You just need to comment "Join" and they'll send you an automated DM with a signup link.

🕵️‍♂️ How to Steal it

If you create a carousel type of post, a smart thing to do is either gate your content or show snippets and tell the reader how they get more if they join your list.

​Another smart thing to do is ask people to take action to subscribe (like a reply), so they show they are really interested.

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