Own a color
Free
![](https://framerusercontent.com/images/Zyi8T2GwCWFCn4cBwWFRr8uNJ8E.png)
Content Creation
![](https://framerusercontent.com/images/KomrzUxe212CGCe6a5vc5X90NyE.png)
Social Media
The Tactic
Imagine this: You are scrolling through Twitter’s or LinkedIn’s white pristine feed (or using dark mode if you are a weirdo).
Everything looks plain and boring until a spark of color makes you strop the scroll.
It’s a yellow profile picture that immediately contrasts with your plain feed and makes you stop and read the content
This is why some creators (like me 👋) have a high-contrast colored background on their profile pictures.
They catch your attention by breaking the pattern with a strong color. This effect gets even better if we add pictures to the mix.
Even companies are starting to think like this!
![](https://framerusercontent.com/images/IDtePZsDjYBXylG1oNBk2iJNCxo.png)
🕵️♂️ How to Steal it?
One of the first things I ever did when I started building my Twitter audience was pick one color for my profile background.
The fuel behind this idea was this quote: "Make one decision to eliminate 1,000 decisions."
Besides the mentioned attention-grabbing effects, picking one color helps non-designer people like me worry less.
The idea was (and still is) to use that color for EVERYTHING.
Upload a picture? Use that background
Make a visual? Use that background
and so on.
Owning a color also applies to any social platform. I've seen people "own colors" on LinkedIn, Instagram, and even Youtube!
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