Personalize the landing page based on traffic source



Digital Product

The Tactic

Usually, when you advertise your product in someone else's newsletter (either as an ad or as a cross-promotion), you redirect people to your regular landing page and call it a day.

Matt (a Steal Club sponsor) instead personalized the landing page for his product just for my audience.

He includes my picture so you recognize the source + a testimonial 👇

By leveraging this other person's audience's trust in them, you make the ad more effective.

"Huh, Alex endorses this guy, I guess it's worth it then!"

🕵️‍♂️ How to Steal it?

Personalize your landing pages and tailor them to where you are promoting them:

  • Personalize the copy to fit the brands of the person that's sending you traffic

  • Add their picture

  • Add a Testimonial

In general, make it feel less like an ad and more like a friend shouting out another friend.

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