Treat your social media profile as a landing page


Audience Growth

Social Media

The Tactic

First impressions matter in real life but also on social media.

Your social profile needs to do two things:

  • Convince people why they should follow you

  • Build credibility and convince them why they should subscribe/buy from you

The best way to do it is to treat it as a landing page 👇

🕵️‍♂️ How to steal it?

Tell people what you do and who you do it for (target audience), add social proof, and where they can find more.

These are the absolute basic elements your page needs to have:

  1. Compelling Bio: Craft a concise and engaging bio that clearly communicates your value proposition, expertise, or niche.

  2. High-Quality images: Use a visually appealing profile picture and cover photo that aligns with your brand

  3. Clear Call-to-Action: Include a call-to-action (CTA) in your bio, guiding visitors to follow you or visit your website.

  4. Content Highlights: Feature your best content, products, or services prominently in your feed or profile, showcasing what you offer.

  5. Consistency: Maintain a consistent tone, style, and posting schedule to build trust and reliability.

  6. Test and Adapt: Continuously monitor your profile's performance and adjust your strategy based on what works best for growing your audience and building credibility.

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