Use white space


Content Creation

Social Media

The Tactic

Even if your content is interesting, people won't read it if it's hard to "consume".

Visual example: Which one would you read first?

Right tweet: "Dang, too much text. I'll keep scrolling"

Left tweet: Interesting & digestible.

🕵️‍♂️ How to steal it?

When writing on social media, prioritize readability:

  • Use white space

  • Use bullet points when it makes sense

Even if it doesn’t feel natural to write like this, there’s a reason why people do it.

We skim first, read later.

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