Use white space
Free
![](https://framerusercontent.com/images/Zyi8T2GwCWFCn4cBwWFRr8uNJ8E.png)
Content Creation
![](https://framerusercontent.com/images/KomrzUxe212CGCe6a5vc5X90NyE.png)
Social Media
The Tactic
Even if your content is interesting, people won't read it if it's hard to "consume".
Visual example: Which one would you read first?
![](https://framerusercontent.com/images/tcolQgkVU9DzEpcpVuSMib3awLs.png)
Right tweet: "Dang, too much text. I'll keep scrolling"
Left tweet: Interesting & digestible.
🕵️♂️ How to steal it?
When writing on social media, prioritize readability:
Use white space
Use bullet points when it makes sense
Even if it doesn’t feel natural to write like this, there’s a reason why people do it.
We skim first, read later.
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