You need an enemy


Content Creation

Social Media

The Tactic

When creating content for social media, you need an "enemy". A concept with which you strongly disagree and that you purposefully position against 👇

The result is a strong Point of View about what you support. Which means it’s easier for people to “rally” behind you.

Erica Schneider is someone who excels in this field. She has gone after the "hustle bros" and defends you can actually build a personal brand without the bullsh*t.

This again results in content that works really well 👇

🕵️‍♂️ How to Steal it?

As George puts it:

  • Find what's happening in your niche

  • Find something that you don't vibe with

  • Build a counter-narrative for it

  • Be vocal about it

The result is a personal brand that stands out.

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