Here’s a problem I’ve been having with this newsletter:

I send my emails on Wednesday. This means that if you subscribe on a Thursday, you have to wait a whole week to get a new issue from me.

By that time, you will likely forget why you subscribed.

This can obviously be solved with a welcome sequence. But if that feels a bit too much work for you, take a look at this 👇

The people behind the Monday Messenger newsletter do the following → They automatically send their last issue when you subscribe.

What’s cool about this?

The new subscriber gets a taste of what your emails look like, even if they have to wait a few days for the newest issue.

Plus, it’s a cool incentive to subscribe. I need to steal this!

🕵️‍♂️ Thanks Kody Duncan for the tip on this one! Source.

🕵️‍♂️ How to Steal it?

Set up an automation to send your latest newsletter to a new subscriber. Alternatively, you could just send them your best newsletter, the one that clearly shows your newsletter's value.

By doing this, you're showing them what they can expect from your emails and making sure your name stays top of mind.