Why you should consider small referral programs


Audience Growth


The Tactic

Newsletter referrals (aka tell a friend about it) are one of the biggest growth levers you can pull for your email list.

Among top creators, I've seen two approaches:

You can have a huge referral program with multiple rewards, ranging from less valuable (like a checklist for 1 referral) to high value (like 1:1 consulting for 50 referrals).

➞ Or you can have a small referral program with only one high-value reward for referring someone.

Which one do you think is more likely to succeed?

Most of us probably don’t have 10 people to tell about a newsletter, let alone 50.

But we surely have 1.

If the reward is juicy enough, you can get more referrals by offering something of high value in exchange for 1 to 3 referrals.

This is how Emanuel from Stacked Marketer sees it:

When it comes to referrals, volume seems to win.

🕵️‍♂️ How to steal it?

By offering a substantial reward for just one or a few referrals, you can motivate your audience to take action.

This simplifies the referral process and encourages more people to participate, leading to more significant growth for your email list. Remember, the key is to make the reward enticing enough to prompt action from your subscribers.

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