The newsletter social “Ad break”


Audience Growth


The Tactic

You know when you're reading a really interesting blog post and there's an email capture right in the middle or a pop-up pops up?

A similar effect can be achieved in social media.

A great place to pitch your newsletter is in the middle of your content when people are already interested in it.

Why not apply this strategy to social media content as well? This is what Abhishek Shah used to do with his threads:

🕵️‍♂️ How to steal it?

Interrupt your audience with a newsletter pitch in the middle of their reading. This is very common on blogs but not so much on social media.

The middle of a Twitter thread, Linkedin, or Instagram carousel is a perfect place to put these ad breaks. Just make sure you don’t overdo them.

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