Remove link descriptions on LinkedIn


Audience Growth


The Tactic

If you are active on LinkedIn, you know there's this featured section where you can add a few links to your stuff (newsletter, products, etc).

Usually, the platform asks you to include a link + a description of said link.

The problem is that when you add a description, you get a link preview in a pop-up window, which adds one more click to the process (and friction) 👇

But, if you remove the description, the links of the Featured section become direct links.

This might sound small, but if you ask any conversion expert, you'll hear that the simpler the process is, the easier the conversion becomes.

Less clicks = more sales (or subscribers)

🕵️‍♂️ How to Steal it?

If you have links on your LinkedIn featured section, remove the description.

Edit the link title if needed to make it more obvious.

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