Cap your newsletter subscribers


Audience Growth


The Tactic

Okay, this might sound like a crazy idea, but hear me out:

What if, when everyone is focused on hyper-growing their newsletter audience, you'd limit how many subs you can get?

Nathan Barry shares two examples of newsletters that do that:

Why I think it's actually a good idea:

  • Generates FOMO and scarcity

  • Raises the perceived value of the newsletter

  • Strong incentive to subscribe NOW. Eliminates objections.

  • Strong incentive to open the emails or you'll get kicked out

🕵️‍♂️ How to Steal it

To make it work you need:

  • A targeted audience (think NBA players, there are only 400 of them)

  • Top-tier content. A reason for them to keep coming back

Extra idea: this makes for a great referral incentive, too. "You get 1 exclusive invite for this newsletter. Send it to a friend"

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