Cap your newsletter subscribers
Pro
![](https://framerusercontent.com/images/X2S8Yi6Y6Scwx0vmnZcvVtJj9Q.png)
Audience Growth
![](https://framerusercontent.com/images/ABDBFNWTzUN8v52jOBZbKD2wg.png)
Newsletter
The Tactic
Okay, this might sound like a crazy idea, but hear me out:
What if, when everyone is focused on hyper-growing their newsletter audience, you'd limit how many subs you can get?
Nathan Barry shares two examples of newsletters that do that:
![](https://framerusercontent.com/images/LEBcgEC8Wjwobv6lDwimIzbxc34.png)
Why I think it's actually a good idea:
Generates FOMO and scarcity
Raises the perceived value of the newsletter
Strong incentive to subscribe NOW. Eliminates objections.
Strong incentive to open the emails or you'll get kicked out
🕵️♂️ How to Steal it
To make it work you need:
A targeted audience (think NBA players, there are only 400 of them)
Top-tier content. A reason for them to keep coming back
Extra idea: this makes for a great referral incentive, too. "You get 1 exclusive invite for this newsletter. Send it to a friend"
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