How to get newsletter sponsors with cold reach out




The Tactic

I’ll be honest, I’ve never done cold reach out to fill this newsletter’s ad slots.

As a result, I only booked 60-70% of the slots in 2023.

But Justin Moore (the sponsorship OG) changed my view around it.

What he proposes is simple:

→ Target brands that are already sponsoring newsletters

Find a contact (LinkedIn is super useful for that) and send this email:

Obviously, you need to tailor it to your own communication style, but you get the point.

Simple, short.

Your only goal is to open the conversation. Then you can get to the specifics.

I’m definitely trying this. I’ll keep you posted on the results.

Stolen from Justin Moore

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