Let people mute your emails




The Tactic

Do you know what shows empathy? Giving your audience a way to opt out of specific event-based newsletters or alerts.

Zip gave people an option to opt out of Mother's and Father's Day notifications.

Stolen from UX bites

🕵️‍♂️ How to Steal it?

Some creators don’t understand that audience building is a two-way street.

It’s a conversation with your audience.

If you constantly bombard them with a “me, me, me” pitch, they will likely unfollow and unsubscribe from you.

Show that you care by giving a way out.

People usually understand you need to promote your stuff, but might be interested in something other than the pitch at the current time.

I’ve often done this with my promotional emails.

I’m very transparent when an email is more promotional, so I set up a simple link trigger for them to opt out of the “selling sequence” while staying on the list.

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