Are you leveraging your link in bio?


Audience Growth

Social Media

The Tactic

This one is obvious, yet so many creators overlook it: your link in your bio is one of your best bets for getting new email subscribers.

When you are on social media, you need to think of your profile as your business card.

People there see who you are, what you do (your bio), and where they can get more (your link in bio).

Use this space to promote your newsletter, just like Matt McGarry does here:

Thief tip: On Twitter, you can use the “location” space of your bio to write a call to action

🕵️‍♂️ How to steal it?

Take advantage of your bio links and featured sections (on LinkedIn) and add a link to your newsletter there. Try to lead them to a page that’s optimized for conversions to see better results, not just your home page.

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