Make your confirmation emails entertaining


Audience Growth


The Tactic

If your newsletter confirmation emails look like this 👇

You are missing a huge opportunity.

Whenever someone subscribes to your newsletter, there are two emails they are guaranteed to get:

  • A “Confirm your subscription” email (if you have double opt-in enabled)

  • A “Welcome email”

Usually, people put a ton of effort into the Welcome email but totally neglect the confirmation one.

The result is a generic, ultra-boring email. But who said it should be like that?

The confirmation email is a new subscriber's first touchpoint with your brand.

Why not inject some personality there? Take a look at this example from Lianna Patch 👇

It’s fun, personal, and on-brand, and it gets the job done (clicking the button), just as with the boring email.

I’ve slightly tweaked mine before, but after this, I need to improve it!

🕵️‍♂️ How to Steal it?

If you have double opt-in enabled for new subscribers, focus on the confirmation email.

Keep it short, and don’t forget that the main goal is for people to click the confirmation button.

Get creative!

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