Mining for content on post-subscribe surveys


Content Creation


The Tactic

Newsletter Post subscribe surveys are underrated.

You can usually find these surveys right after someone subscribes to your newsletter. If you have subscribed recently, you’ve likely taken mine.

Here’s what Mike from Hidden Levers asks their new subs 👇

“What do you hope your life would look like after consuming my emails?”

Here’s why I think this is great:

Subs paint their ideal life — great for marketing copySubs highlight their problems — great for content ideas and product ideas

Mike says he gets a 12% response rate to this question. I’m definitely stealing this one.

Stolen from Mike from Hidden Levers

🕵️‍♂️ How to Steal it?

Creator a post-subscribe survey for your newsletter and ask Mike’s question, along with anything else that’s of interest to you.

The subscriber's attention is at its peak, so make good use of it.

ESPs like Beehiiv (which I use) already integrate post-subscribe surveys with their tools, so you don’t need to use external tools.

If you don’t have access to it, you can use a free survey tool like Tally and include this survey on the page you redirect people to right after they subscribe.

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