Pick your newsletter voice
Pro
![](https://framerusercontent.com/images/X2S8Yi6Y6Scwx0vmnZcvVtJj9Q.png)
Audience Growth
![](https://framerusercontent.com/images/ABDBFNWTzUN8v52jOBZbKD2wg.png)
Newsletter
The Tactic
One of the biggest mistakes people make when starting a newsletter is not defining their "voice."
If you don't know where to begin with your newsletter's voice, Matt suggests a few types:
![](https://framerusercontent.com/images/ezKGFeDJsPpXzLCBgSBncpwga8.jpeg)
🕵️♂️ How to steal it?
When launching your newsletter, start by defining your voice. Your voice will serve as a guiding force for your content.
Choose from one of the above archetypes.
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