Pick your newsletter voice


Audience Growth


The Tactic

One of the biggest mistakes people make when starting a newsletter is not defining their "voice."

If you don't know where to begin with your newsletter's voice, Matt suggests a few types:

🕵️‍♂️ How to steal it?

When launching your newsletter, start by defining your voice. Your voice will serve as a guiding force for your content.

Choose from one of the above archetypes.

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