Play with your content's format


Content Creation

Social Media

The Tactic

Stopping the scroll is every creator’s goal on social platforms.

One way to do it is by playing with your content format and structure. And I’m not talking about using bullet points, I’m talking about something like this 👇

It’s cute. It stops the audience from scrolling. And it shares an “on-brand” message for Alice.

As you can see from the numbers, it works.

For example, we usually see text, text, and more on Twitter. But when we are scrolling and we see something like the tweet above, we stop. Here are a couple more examples:

How cool is this one?

The perfect way to compare two different ideas.

And then this one 👇

As you can see, using this format is a cool way to break through the feed’s noise and get more attention from the audience.

🕵️‍♂️ How to Steal it?

Capturing your audience's attention and stopping the scroll on social media platforms is crucial for creators.

Experimenting with unique content formats and structures can be highly effective.

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