Okay, this one blew my mind when I found out.

While exploring short-form platforms, I kept seeing these “podcast” clips where someone is supposedly being interviewed and answering a question.

It turns out that a lot of these are fake.

People are recording themselves as if they’re on a podcast, but it’s just them, solo, answering questions with a mic and camera. No actual podcast is involved!

So, why should you care about this? Here’s why this fake podcast format is genius:

→ Easy to record: You can batch these and knock out 10-20 clips in a day.

→ Optimizable for long-form content: These clips work perfectly as teasers for longer videos.

→ Unlimited takes: You can re-record as much as you want to get it right.

But above all, they hold people’s attention way better than a standard “talking to the camera” video. Why?

→ Podcasts feel trustworthy. If you’re the “guest,” it seems like you must know your stuff.

→ Third-person POV adds intrigue. Watching someone answer questions feels more engaging than a straight-to-camera monologue.

Since I learned this trick, I see it everywhere—and now I can’t unsee it.

Would you give this format a shot?

🕵️ Idea stolen from Kallaway

🕵️ How to Steal it?

• Set up your recording space as if you’re a podcast guest—mic in front, slightly angled to the camera.

• Create a list of 10-20 questions (maybe use TikTok insights to generate them?) 👀 

• Start recording!