Many newsletters have a feedback form at the bottom (like this one) so people can quickly leave their impressions of the email.

Most of us use feedback to feel our audience's “vibe,” and that’s it.

But some take it one step further. This is what Houck from Houck’s newsletter did:

Okay, what’s happening here?

Houck automated a “thank you” email whenever someone left feedback about his newsletter. In that same email, he takes the opportunity to present his offers, sometimes with limited-time discounts!

Even more interesting is that this likely only happens when you leave a 5-star review, meaning you loved his newsletter, so why wouldn’t you love one of his paid products?

Smart!

🕵️ Stolen from Houck, spotted first by Juliet Lyall

🕵️‍♂️ How to Steal it?

Many ESP allow you to add automation to your feedback polls. Beehiiv is one of them (what I use).

Add a trigger to send an automated email when someone leaves the highest rating possible.

In that automated email, thank them for the feedback and introduce one offer with a limited-time discount.