Sharing links on Linkedin without the reach penalty


Content Creation


The Tactic

Adding a link directly to your post is the biggest no-no for creators.

Social media platforms dislike it when you redirect your audience away from them.

So, why do big creators like Justin Welsh include links to all their LinkedIn posts?

Do they have a VIP pass with the algorithm?

Not really.

But they have found a way to bend the rules in their favor.

Here's how Justin does it:

Whenever he creates a new post, he publishes it WITHOUT the link.

First, he lets the algorithm do its work and score the post as if it's a non-link, regular post.

Then, a few hours later, he jumps in and EDITS the post to add a Call to Action WITH a link 👇

By doing this, he gets the best of both worlds: a post that doesn't have capped reach and the ability to add a link.

🕵️‍♂️ How to Steal it?

  • Post your content as usual

  • Let the algorithm "score" your content

  • A few hours later, edit the post to include a link CTA

This will only work on LinkedIn for now.

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