The “Jobs to be done” framework


Content Creation

Social Media

The Tactic

Jeremy Enns replied to one of my tweets, in which I asked if creating content was useful or a distraction.

His reply clicked with me:

The great thing about this framework is that it guides your content.

Having a specific purpose for each piece of content makes it easier to create them.

🕵️‍♂️ How to Steal it?

1) Define what are the “Jobs to be done” by your content based on your strategy

2) Every time you write a new piece, pick one (and only one) and let it guide your content

This is the formula

Core topic + Job to be done = new idea


Marketing for startups + Inspire = How X company got its first 100 users

Copywriting + Ecuate = 3 copywriting rules for LinkedIn

And so on!

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