Use other people’s replies to write your own content


Content Creation


The Tactic

Common content advice: “Don’t know what to write about? Ask your audience!”

Okay, but what if you don’t have an audience yet?

You can steal it.

This tweet shares a very simple framework to do so:

The same applies to any other social media platform, not just Twitter.

Let me prove it with this viral LinkedIn post from Jasmin Alic 👇

Let’s say that his target audience is similar to mine.

From over 691 responses, I took three.

Reply #1 gives me inspiration for a different post

Reply #2 gives me an idea of how I can expand on the original post

Reply #3 gives me a question I can answer with my content

No excuses!

Stealing someone else’s audience works on any platform. Just need to find a viral post and start digging.

🕵️‍♂️ How to steal it?

  1. Find Viral Posts: Identify viral posts on social media platforms relevant to your niche or target audience.

  2. Engage with Comments: Dive into the comments section of these viral posts to discover valuable insights, questions, and ideas from the engaged audience.

  3. Gather Inspiration: Use the comments as inspiration for your own content.

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