Use Reddit to find content ideas


Content Creation

Social Media

The Tactic

It has always seemed to me that Reddit is a great source of business ideas and content.

Corey Haines proposes a very smart framework for getting insights directly from your target's mouth.

The result is a library of your audience’s pain points.

Next step?

Go solve those problems with your content. If you can use the specific words they are using in those replies, even better.

🕵️‍♂️ How to Steal it?

Here's a simplified framework to utilize Reddit effectively for content creation:

  1. Identify Relevant Subreddits: Find subreddits related to your niche or target audience.

  2. Keyword Search: Use relevant keywords to search for posts or comments within those subreddits. Focus on posts that contain phrases like "how to" or "struggle" as they often reveal pain points.

  3. Sort by Top Comments: Sort the results by top-voted comments to prioritize the most significant pain points or challenges discussed by the community.

By following this approach, you can compile a valuable library of your audience's pain points and challenges and then create content that solves it.

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