TikTok might not be on your radar (it definitely wasn’t on mine), but as one of the fastest-growing social media platforms, a lot is happening there.

As I dived deeper into short-form video, I came across a pretty cool feature called Creator Search Insights. Shoutout to Greg Isenberg for the tip.

This TikTok tool basically lets you see:

→ What topics people are searching for
→ Trending topics by category (like sports, science, food, etc.)
→ Content gaps → things people are searching for but where there’s little to no content supply

That last one is especially powerful. It highlights content opportunities you can take advantage of next, whether on TikTok or elsewhere.

Here’s an example:

I did a quick search for trending topics in the Science category. The top two results?

• Australian Spiders

• Giant Otters

Random? A bit. But if I were creating animal-related content, I’d know these are highly searched topics to consider for my next video, guaranteed to be relevant.

I’ll explore this feature more—it’s too good to pass up (plus, it’s free!).

🕵️‍♂️ How to Steal it?

To use it just:

• Open TikTok

• Type “Creator Search insight”

• Click on “View”

And start navigating those insights!