Don't buy "now". Buy "today"
Pro
![](https://framerusercontent.com/images/0ri0kM1U1bHZWJRtzw7c8u8CU.png)
Monetization
![](https://framerusercontent.com/images/ManLDIKeq4PuCzjeF1vxfp3bkw.png)
Digital Product
The Tactic
Copywriting pro Ben Settle says we should try to avoid the word now for our call to action copy.
The reason?
People have a hard time grasping what now means.
Instead, use a more specific time like “today”.
This is one of those tweaks that feel small but that likely has big results.
I’m a big “now” user so I’ll definitely steal this one!
![](https://framerusercontent.com/images/isKICEqhJL651HNcHyCDzMpUUyk.png)
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