Don't buy "now". Buy "today"



Digital Product

The Tactic

Copywriting pro Ben Settle says we should try to avoid the word now for our call to action copy.

The reason?

People have a hard time grasping what now means.

Instead, use a more specific time like “today”.

This is one of those tweaks that feel small but that likely has big results.

I’m a big “now” user so I’ll definitely steal this one!

Want unrestricted access to 100+ tactics just like this one?

Access our entire library with no limits. Lifetime updates. No subscriptions.

One-time payment


Unlock 100+ tactics

Get full access to our entire tactic library of 100+ tactics

Quarterly updated

20+ new tactics added every quarter

Lifetime access

Pay once, access The Vault forever

Already purchased?