Make your Call to Action copy contextual


Audience Growth

Digital Product

The Tactic

Small copy tweaks can make a difference between getting the click or not.

A generic copy on your CTA button might work. But you’ll get better chances if you make that copy contextual to what the reader wants 👇

Stolen from Kuba, my go-to person for content marketing advice. Give him a follow!

🕵️‍♂️ How to Steal it?

What is someone getting after clicking your CTA?

Take that outcome and make it your copy.

The CTA copy should always be about your customer, not you.

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