Headlines + Transformation = Winning Formula
Pro
![](https://framerusercontent.com/images/Zyi8T2GwCWFCn4cBwWFRr8uNJ8E.png)
Content Creation
![](https://framerusercontent.com/images/ManLDIKeq4PuCzjeF1vxfp3bkw.png)
Digital Product
The Tactic
I studied many landing pages from course sellers while writing the copy for one of my courses.
On the good ones, I found one pattern: They all showed a transformation for the user 👇
![](https://framerusercontent.com/images/BtlB6wo6TH3gjsWy8E6VdkoTzE4.png)
All transformations.
When people buy a course, they buy the idea of a better version of themselves. Make that clear in your headline.
🕵️♂️ How to steal it?
Make your copy, especially your headline, showcase the desired audience transformation.
Some of the formulas used:
Learn how to audience goal with no objection needed
Go from this to that
Get more audience goal with the thing you are missing </aside>
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