Make your copy tangible


Content Creation

Digital Product

The Tactic

I’m a big fan of simplicity and tangibility when it comes to writing landing page headlines.

Check out Yep’s landing page headline:

From “Idea to signup in 15 minutes”. Pretty clear. But what I really like here is the subheading.

I took this screenshot at 12:25. The subheading tells me that I can get your first signup by 10:40.

So 15 minutes later (like the headline promises).

This small detail makes the result tangible and real for the reader. There’s no doubt it converts well.

🕵️‍♂️ How to steal it?

What can you do with your headline to make the result tangible for your audience?

Add a specific outcome they can see immediately, and your conversions will improve.

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