Send a post-purchase email



Digital Product

The Tactic

When building digital products, the relationship stops 99% of the time when we get the person to buy our stuff.

That’s a missed opportunity. Post-purchase emails are a great way to:

  • Ask for feedback

  • Ask for testimonials

  • Upsell them on other products

This week, I came across Ev Chapman’s approach. This is the email she sends to someone seven days after they purchase one of her masterclasses 👇

According to Ev, 90% of people reply and tell her how they are doing.

She then jumps in and opens a conversation, which often ends with her pointing out the best next steps (maybe it’s a consulting call, another product, or leaving a review…).

🕵️‍♂️ Stolen from Ev Chapman

🕵️‍♂️ How to Steal it?

If you sell digital products, email them a few days later to ask how they are doing with them.

My advice is to have a clear goal with that email:

  • Ask for a testimonial

  • Try to understand how the product can improve

  • Upsell them into the logical next step (consulting call or another of your products)

It’s a simple automation that can be set up in minutes, so don’t neglect it.

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