Surprise your buyers



Digital Product

The Tactic

“What’s in the box?”

There is no happy ending to this Seven quote, but people tend to enjoy surprises.

That’s what Katelyn Borugoin leveraged with her latest product launch (which generated $78k in sales) 👇

She incentivized the first 100 purchases with a "Surprise Gift."

That's it. No extra details or anything else. Nada.

It worked though, and Katelyn, who's a Customer Psychology expert, explains why:

Research shows uncertainty is more powerful and driving motivation than certainty.

It's pretty simple and easy to add if you launch a digital product soon!

Stolen from Katelyn’s Wallet Opening Words

🕵️‍♂️ How to Steal it?

Add a mystery reward and limit the # of people who can access it.

Make that very clear on your product landing page, too.

As per the reward, ideally, it's something simple that complements your main product, like a template, a cheat sheet, or extra material.

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