Why?

Because they can help you get better so you can sell more in the future. Let’s see it with an example:

Jay Clouse launched his Notion-based product CreatorHQ and 326 people bought it.

That’s a LOT for a product priced at $297.

But there were other 2,426 creators on that email list that didn’t buy. Which might be discouraging, but Jay decided to use that in his favor

How?

→ By asking them WHY they didn’t buy

Why is this useful?

These replies give you more insights into what have been the biggest objections for people not to go with your product.

You can then tackle that information on your sales page, future sales emails, etc.

This doesn’t take much to put together but could make a huge difference in your future sales!

🕵️‍♂️ Stolen from Jay Clouse and his CreatorHQ product

🕵️‍♂️ How to Steal it?

Practical example → If most replies are around pricing, you probably need to do a better job at communicating the product's value.

This might mean:

• More videos showing how the product works

• More copy on the sales page that addresses pricing concerns

• More testimonials that talk about how this product is a bargain

If you don't ask first, you won't have any of this information and won't be able to make any changes!