Adding watermarks to your visual work

Types of stories that work on LinkedIn

Newsletter -> Social -> Newsletter loop

Set up a Google alert for content ideas

Be the "reply guy"

Run a reverse countdown campaign

Gate your social content to drive more conversions

Adapt your copy to current events

Disappearing newsletter referral rewards

Create a problems database

Bundle your products

How to create the content your audience wants

Guest threads/social posts

Create a one-time offer (tripwire)

Double down on proven content formats

Ask constrained questions

Share testimonial screenshots

Write your own ad copy

Own an emoji

The simplest newsletter referral system

Use a fake social share button

How to write un-ignorable titles

How to get more course testimonials

Add UTM tags to your newsletter links

Incentivize email replies with games

Help in public to sell your services

Incentivize your audience to leave reviews and testimonials

Personalize the landing page based on traffic source

Own a color

Announce a price change

The 4 question framework for good content

The SLAY framework for LinkedIn posts

Price anchoring

Turn your replies into posts

Make your social proof more specific

Use white space

You need an enemy

Ask for a one-word reply to your welcome email

Treat your social media profile as a landing page